Viral
How Social Networking Is Poised to Ignite Revival
by Leonard I. Sweet · WaterBrook Press · 2012
Book summary
A generational and technological account of how network culture can spread faith through relationships, participation, and peer-to-peer witness.
Chapter & section guide
The Viral Metaphor
Ideas and practices spread through contact and networks.
Gutenbergers and Googlers
Print-shaped and digital-shaped generations process authority differently.
Social Networking
Connection changes how community, learning, and influence operate.
From Broadcast to Conversation
Witness becomes interactive rather than one-directional.
Trust and Authenticity
Networked people test messages through relationships.
Participation
Revival grows when people create, share, and embody faith.
Risks
Speed, superficiality, misinformation, and narcissism require discernment.
Igniting Revival
Digital tools serve renewal when rooted in Jesus, prayer, and embodied community.
Editorial note: these are original thematic summaries prepared as a research and reading aid, not quotations from the book itself.